COMM 270 COMMUNICATION IN MARKETPLACE AND MEDIA
STUDY GUIDE FOR SECOND EXAM
Following are topics you should know for the second exam. You are expected to know not only the information discussed in class on each specific topic, but also the information appearing in the textbook related to that topic. The exam is not just about memorizing but understanding.
Early technological developments
Early TV broadcasting
The collapse of single sponsorship
Genres of Golden age of television
Decline of the network era
Technological changes
Government regulations
Prime-time production
Distribution of TV shows
Syndication of TV shows
TV ratings system
Early technological developments
Early film styles
Economic divisions of movie industry
Rise and fall of Motion Picture Patents Company (MPPC)
Rise of the Hollywood studio system
The “Big Five” and the “Little Three”
How Hollywood studios controlled production, distribution, and exhibition
Characteristics of classic Hollywood narratives, genres, authorship
Alternatives to Hollywood films
Reasons for decline of studio system
Red Scare and HUAC Hearings
Paramount decision
Post-war changes in society
The rise of television
Hollywood today
Sources of studio income today
Modern movie oligopoly
Synergy in movie industry
What is news?
Early American newspapers
Reasons for limited readership in 18th century
Early political and commercial press
Rise of penny press
Penny press strategies and innovations
Rise of wire services
Era of yellow journalism
Two famous yellow journalism publishers
Two competing models of journalism today
Characteristics of “objective journalism”
Inverted pyramid style of reporting
Attack on objectivity model and new journalistic forms
U.S. newspapers today
Ethnic, minority, and oppositional newspapers
Economic and editorial duties
Issues in newspaper industry today