COMM 270 COMMUNICATION IN MARKETPLACE AND MEDIA
STUDY GUIDE FOR FIRST EXAM
Following are topics you should know for the first exam. You are expected to know not only the information discussed in class on each specific topic, but also the information appearing in the textbook related to that topic. The exam is not just about memorizing but understanding.
Historical eras of media and communication
Characteristics of oral and written communication
Social and cultural changes with advent of mass media
Characteristics of the development of the telegraph
Characteristics of electronic and digital communication
Components of the linear model of communication
Cultural approach to communication
Mass media and public perception
Concerns about media today
Criticisms of popular culture
Characteristics of “culture as map” model
Values of postmodern culture
Steps in the critical process/perspective on mass media
Three stages of media innovations
Development stage of Internet
Entrepreneurial stage of Internet
Three distinctive innovations of Internet
Convergence: effects of Internet on traditional media
Three key developments that allow media convergence
New storage media
Five major mapping systems of Internet
Promises of Internet for democracy
Concerns about Internet and democracy
Early sound recording technology
Forms of recording
The rise of radio
The rise of pop music
The rise of rock and roll
Battles and scandals in the music industry
Folk rock and Sixties counterculture
Alternative sounds
Rap and mainstream culture
Major recording labels
Making a recording
Technological inventions
Purpose of forming RCA
First commercial stations
Origins and characteristics of NBC
Radio Act of 1927
Formats of Golden Age of radio
How radio influenced television
How radio re-invented itself in television age
New technologies of radio—transistor and FM
Commercial radio today